From trainleadersjune2010-1276697302212-phpapp02.ppt
People don't just "believe what you say, because you say it." They have a wide variety of sources for input and are becoming more discerning about what to believe and why. This is partially a result of the growing influence of "social media" which greatly expands the ability of people to "publish." and diminishes the gap between "publisher" and "reader."
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